You can track "conversions" from Google AdWords, Bing Ads, or Yahoo Search Marketing. Conversions represent visitors who see marketing campaigns on the web, click your ad, and then buy an item on your storefront.
Campaign providers (Google, Bing, or Yahoo) track these conversions to measure your marketing effort's efficiency. To do this, they require that you embed JavaScript in your storefront code. Follow these steps to enable conversion tracking — we'll embed the Javascript for you.
Note: Check with your campaign provider account for these ID numbers.